Molecular Devices invests heavily in producing high-quality products that our customers demand. The Molecular Devices trademarks are valuable intellectual property. Molecular Devices uses its best efforts to educate the public about proper trademark usage and to protect trademarks. All trademarks and logos under which Molecular Devices promotes or markets its products or services are, and shall remain, the exclusive property of Molecular Devices. Molecular Devices reserves the right to modify its marks.
Never use a trademark as a noun. Always use a trademark as an adjective followed by an appropriate noun that describes the product.
- Incorrect: Molecular Devices sells the CellKey®.
- Correct: Molecular Devices sells the CellKey® System.
Never use a trademark as a verb.
- Incorrect: "ImageXpress" it.
- Correct: Use the ImageXpress® Micro System to analyze the sample.
Use correct style format for generic terms that follow trademarks. If the generic term following the trademark is something that that we sell (i.e., a product or service with a part or catalog number), the term should be written with initial capital letters.
- Incorrect: pClamp™ software or pClamp™ patch clamp analysis software
- Correct: pCLAMP™ Software or pCLAMP™ Patch Clamp Analysis Software
If the generic term following the trademark is not something that we sell, it is written with lowercase letters.
- Incorrect: IMAP® Technology
- Correct: IMAP® technology
Never pluralize a trademark.
- Incorrect: The laboratory has two CellKeys®.
- Correct: The laboratory has two CellKey® Systems.
Never use a trademark in the possessive form.
- Incorrect: The IonWorks® Quattro's specifications include...
- Correct: Specification for the IonWorks® Quattro System include...
Never hyphenate a trademark.
- Incorrect: SoftMax® Pro-compatible hardware
- Correct: Hardware that is compatible with SoftMax® Pro Software
Never abbreviate a trademark.
- Incorrect: IWQ System
- Correct: IonWorks® System
Never alter a trademark; always use it in the exact way in which it was registered.
- Incorrect: Data Xpress® Software
- Correct: DataXpress® Software
Do not combine Molecular Devices trademarks with third-party trademarks unless there is a legal agreement with a partner that grants approval and specifies how the marks should be used in combination.
When Molecular Devices is used as a company name, it is used as a proper noun so no symbol is required.
- Incorrect: Molecular Devices® announced the launch of...
- Correct: Molecular Devices announced the launch of...
When Molecular Devices is used as a brand name, it is used as an adjective and a symbol is required.
- Incorrect: Molecular Devices Software
- Correct: Molecular Devices® Software
When adding a modifier to a trademark, place it after the symbol.
- Incorrect: GenePix Pro 7.1® Software, ImageXpress Micro® System
- Correct: GenePix® Pro 7.1 Software, ImageXpress® Micro System
Any principal or secondary level domain name should not be identical to or virtually identical to any of the Molecular Devices marks. The website owner may not register any domain name containing a Molecular Devices mark and may not claim any trademark or similar proprietary rights in the domain name.
In general, a trademark symbol (TM or ®) is required for all prominent uses of the mark.
Use of trademark symbols in product lists
- The symbol should be used in all instances.
Use of trademark symbols in scientific and technical papers
- The symbol should be used with the mark at first use in the paper.
Annual and quarterly reports
- The symbol should be used with the first or most prominent use of each trademark on each page and there should be a trademark byline.
Marketing collateral
- The symbol should be used with the first or most prominent use of each mark, and the trademark byline should be included.
Website and email marketing
- The symbol should be used with the first or most prominent use of each mark, and the trademark byline should be included.
User materials
- The symbol should be used with the first or most prominent use of each mark at the beginning of each chapter, and the trademark byline should be included.
Labels and packaging
- The symbol should be used in all cases.
On products
- The symbol should be used in all cases.
Molecular Devices trademarks present in text should be attributed with an appropriate trademark byline. The byline should be in at least eight point font. Generally, it appears at the end of a document or on the back of a package, but it may be placed elsewhere if appropriate.
Examples of standard byline language include:
- Molecular Devices, Molecular Devices logo, and SpectraMax® are registered trademark of Molecular Devices, LLC.
- Molecular Devices, Molecular Devices logo, and AcuityXpressTM are trademarks of Molecular Devices, LLC.
- Molecular Devices, Molecular Devices Logo, and all other trademarks are the property of Molecular Devices, LLC.
You should also insert the appropriate trademark symbol immediately after the actual trademark at first or most prominent mention minimally. If TM or ® is unavailable, you may use the appropriate parenthetical trademark designation: (TM) or (R).
This list of registered and non-registered trademarks (i.e., brand names) is not an exhaustive list. The omission of a mark from this list should not be considered an indication that Molecular Devices does not use the mark, and does not constitute a waiver of any intellectual property rights that Molecular Devices might have in the mark.
Acuity®
AcuityXpressTM
AquaMax®
AxonTM
Axon Instruments®
AxoClampTM
AxoPatchTM
Axoporator®
Catchpoint®
CellKey®
DataXpress®
EMax®
FlexStation®
FLIPR®
GenePix®
ImageXpress®
IMAP®
IonWorks®
IonWorks BarracudaTM
LiveWare®
Meta Imaging Series®
MetaFluor®
MetaMorph®
MetaXpress®
MetaXpress® PowerCoreTM
Molecular Devices®
Molecular Devices logo
MultiClampTM
PatchXpress®
PathCheck®
pCLAMP™
SoftMax®
SpectraMax®
SpectraTest®
StakMax®
Threshold™
Threshold design mark
Transfluor®
VersaMaxTM
VMax®
